Resources

Miss Historical Data? ML can help

Miss Historical Data? ML can help

November 13, 2022

Promo campaigns can reach the maximum level of effectiveness only when you approach their planning with a deliberate strategy and, what’s important in modern trade, state-of-the-art technology....

5 Strategic FMCG Insights

5 Strategic FMCG Insights

October 26, 2022

The FMCG industry is going through turbulent changes, such as inflation and altered post-COVID consumer behavior....

AI-Driven Price Decisions in Inflation Time

AI-Driven Price Decisions in Inflation Time

October 13, 2022

The European economy has been shaken by inflation. As a result, CPG businesses...

POI 2022 EPx Panorama: SSBS PromoTool Received 4 “Best-in-Class” Distinctions!

POI 2022 EPx Panorama: SSBS PromoTool Received 4 “Best...

September 27, 2022

The Promotion Optimization Institute released the POI 2022 Enterprise Planning Vendor Panorama, where POI focused on EPx capabilities...

IR Secures On-Trade ROI

IR Secures On-Trade ROI

September 26, 2022

Up to 60% of beer in European markets is sold through the on-trade, and brewers invest millions in this channel to provide on-bar brand presence and product availability....

FMCG Digitalization: The Route to Increased Sales

FMCG Digitalization: The Route to Increased Sales

calendar October 7, 2022 language 

Today advanced technology helps to transform business processes and expand the capabilities of FMCG companies in the battle for competitive advantage....

Transform Inflation Insights Using IR

Transform Inflation Insights Using IR

calendar October 6, 2022 language English

All CPG businesses in Europe are facing unprecedented market pressures, with one of the key areas of concern being inflation....

New Smart Helper: IR, Perfect Store & Real-Time Guide

New Smart Helper: IR, Perfect Store & Real-Time Guide

September 5, 2022

Modern field sales tools facilitate in store tasks faster and more accurately than ever before....

Top 5 Data Management Challenges

Top 5 Data Management Challenges

August 17, 2022

Utilizing new tech like machine learning, advanced analytics, and revenue growth management starts from enabling data-centric transformation....

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