Resources
Holistic Ecosystem for FMCG Sales. Kimberly-Clark Case
April 14, 2023
English, Turkish
Discover how FMCG companies are using technology to gain a competitive edge in today's highly saturated market....
From Excel to AI Optimized Promo
Why do 83% of leading FMCG companies still use Excel to manage their trade efficiency even after deploying TPO and AI RGM platforms?...
AB InBev: how data transform business
January 27, 2023
English
According to Gartner Top Trends in Data & Analytics 2022, "By 2026, enterprises that have adopted AI engineering practices to build and manage adaptive AI systems...
New Release: Interactive Calendar and Visualization.
PromoTool is on a mission to become the most intuitive “few-clicks” platform for effective promo management and optimization on the market....
4 Best Practices of Digital Transformation from Unilever
Every company is unique and have their own experience on their digital transformation journey...
Miss Historical Data? ML can help
Promo campaigns can reach the maximum level of effectiveness only when you approach their planning with a deliberate strategy and, what’s important in modern trade, state-of-the-art technology....
5 Strategic FMCG Insights
The FMCG industry is going through turbulent changes, such as inflation and altered post-COVID consumer behavior....
AI-Driven Price Decisions in Inflation Time
The European economy has been shaken by inflation. As a result, CPG businesses...
POI 2022 EPx Panorama: SSBS PromoTool Received 4 “Best...
The Promotion Optimization Institute released the POI 2022 Enterprise Planning Vendor Panorama, where POI focused on EPx capabilities...
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