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FMCG Image Recognition Solution
SSBS’s cutting-edge AI Image Recognition FMCG solution empowers businesses by automating store-audit and data-collection. It eliminates manual data entry, facilitates cost optimization, and enables rapid data-driven decision-making to fuel business expansion.
AI Shelf Recognition drives improvements across the entire spectrum of FMCG operations. From real-time field team recommendations for excellent retail execution to contract compliance, flawless promo execution and flexible pricing strategies.
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Business Challenges
To successfully tackle the complex business landscape of retail and consumer goods, businesses must overcome several crucial challenges, which our FMCG Image Recognition is designed to do. The key obstacles it overcomes are:
Data reliability
Manually gathered data is inconsistent, inaccurate and as a result unreliable
Inconsistent Point-of-Sale Experiences
Lost sales due to variable consumer experiences at the point of sale
Slow Responses to Market Shifts
Reaction to market and competitor changes can be slow to be recognised and shared, which can lead to inefficient strategies and tactics being used to too long
Inefficient Time Allocation
The field team spends a lot of time completing routine in-store tasks instead of building strong relationships and focusing on selling
Contract Compliance and SoS Control
Ensuring adherence to contractual terms and ensuring compliance control over range presentation on the shelf
AI as a core for successful recognition
To enable a best-in-class audit experience, our IR solution is built using the latest innovations in technology including Artificial intelligence (AI), Computing Vision and Neural Networks. While it may seem like a futuristic software it is in fact a very sophisticated, interconnected, and highly advanced system operating behind the scenes, collating all the data being gathered to provide a simple to use and interpret business tool.
Up to 60% of pictures taken by field staff are not suitable for recognition. That means an enormous waste of resources and costs (especially if you are paying per image). Artificial Intelligence and Machine Learning help to pre-analyze photos and ensure accurate recognition. AI algorithms then swiftly process data, offering real-time reports and actionable Recommended Steps for more efficient audits.
Faster Data Сollection with Augmented Reality
Now Availalbe
Augmented Reality (AR) is an interactive experience that combines the real world and computer-generated content. In combination with our AI Shelf Recognition solution, it helps to maximize the efficiency of the sales team.
AR-powered AI Shelf Recognition will decrease the audit time even further, while keeping the same level of data accuracy as you would currently receive with SSBS’s Image Recognition.
Book a demo to hear more about the innovative AR technology.
Potential Users
- Sales Representative
- Merchandiser
- Field Team
Image Recognition Solution Functionality
Take Photos or Scan with AR?
Which Image Recognition approach works the best? Explore all the details in our comprehensive guide to different IR methods.
AI Shelf Recognition as a part of AI-Driven EcoSystem
When evaluating AI Shelf Recognition by our company, don’t consider it in isolation, but rather as a vital component within an AI-Driven EcoSystem. The data an organization collects using the solution could be easily transferred to various linked solutions to get invaluable, real-time business insights. Let’s review a couple of use-cases to get an idea on the advantages of a fully integrated AI-Driven EcoSystem:
Allows your business to collect reliable data fast with our AI Shelf Recognition solution
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What Our Clients Say
With SoftServe we have a single point of entry. We are no longer detailing information separately on a manual basis. What SoftServe achieved is image quality as well as instant recognition and confirmation. This allows technicians to process the data much faster creating a huge time efficiency. We were also able to automate data sets for reporting. We are happy with the progress and looking forward to continue partnership. It’s the first time in my career when I see such technologies work for on-trade, it’s amazing!
Ryan Marshall Head of Drinks Dispense, AB InBev UK&I
Image recognition has transformed the shelf audit process by combining process optimization in the field with improvements of data quality. The technology’s rapid achievement of 95% recognition accuracy within just a month has allowed it to be seamlessly integrated into the sales representatives’ workflow, delivering valuable results quickly and improving overall efficiency in the field, which led to faster reaction and decision-making process.
Denitsa Topchiyska Head of Sales Administration, Quadrant Beverages AD
Why to choose our Image Recognition solution for FMCG?
High Recognition Accuracy
Consistent recognition accuracy of 95%
High adaptability rate
Ability to customize the functionality to the specifics of the industry or a business
Real-time Recognition Results
Recognition results are available during the visit
Adaptive Neural Network Training
Flexible neural network training for project requirements
Instant Mobile KPIs
Instant KPI calculation on a mobile device
Fast implementation
Quick project launch (1.5+ months)
FAQ
How does Image Recognition technology benefit FMCG businesses?
With the help of IR FMCG brands enhance retail execution through accurate real-time data collection. This technology allows companies to monitor product or equipment availability in-store, monitor price dynamics, check stock levels and analyze competitors. By integrating AI and machine learning, Image Recognition provides insights that help improve overall efficiency and optimize sales force operations. This solution is essential for FMCG companies looking to maintain competitive advantage in the consumer goods market.
Can Image Recognition improve product recognition accuracy in FMCG settings?
Image Recognition for FMCG by SSBS significantly affects products recognition accuracy. If manual audits by the sales team can deliver around 50-60% of SKU recognition, technology boosts this number to 95-97%. By leveraging AI/ML, Image Recognition allows real-time analysis of shelves, ensuring that products are correctly identified and placed.
What types of products can be accurately identified using Image Recognition in FMCG?
SSBS solution for Image Recognition in FMCG can accurately identify a wide range of products, including packaged goods, beverages, and personal care items. Plus, we can easily analyze these products on promo stands and in fridges. In addition, we can scan bar codes and identify different equipment, so the back office gets a complete picture of in-store reality. Last but not least, our IR solution for FMCG works for on-trade, recognizing bar taps and other related equipment.
Is Image Recognition technology compatible with my existing FMCG systems and software?
Yes, our Image Recognition technology is highly compatible with existing FMCG systems and software. First, our AI Shelf Recognition solution could be installed as a separate camera application and transfer data to FMCF’s existing software. Second, the camera app could become an unrepeatable part of your existing platform, as we do with Salesforce SFA systems, where our camera opens directly from the SFA solution. Last, SSBS Image Recognition software can be a part of our EcoSystem offer, where the camera opens directly from a dedicated SFA application.
How does Image Recognition contribute to optimizing shelf space and product placement in FMCG stores?
FMCG Image Recognition technology helps to optimize shelf space and product placement by providing real-time analysis of shelves. This technology uses AI and machine learning to ensure that products are placed correctly and that shelf space is fully utilized. It also shows out-of-stock and competitors’ placement and recognizes pricing. All of this information allows you to achieve excellent retail execution and maximize your brand’s presence in every single store.
Tell Us the Story of Your Business
Tell Us the Story of Your Business
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