SoftServe Business Systems
V. Velykoho st, 52, Lviv, Ukraine 79026 Lviv
+38 (032) 240 90 96, [email protected]

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FMCG B2B eCommerce Platform

Our B2B FMCG eCommerce Platform, E-assistant, empowers FMCG companies to digitalize their Route to Market and connect with B2B buyers through a user-friendly solution. Manufacturers can expand their market reach, cut operational costs, and gain valuable insights.

Additionally, E-assistant enhances the customer experience, ensuring an omnichannel presence and offering personalized services and 24/7 availability for retailers and distributors.

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    Business Challenges

    Nowadays, CPG businesses must have a versatile platform that will allow them to address and manage the complexity of customer relationships effectively. Our FMCG B2B eCommerce solution adeptly navigates the following essential business model challenges:

    Costly Field Team Maintenance

    High trade team expenses, recruitment, training, and retention challenges in the FMCG industry.

    Distribution Challenges

    Difficulty covering remote, seasonal, or small retail points.

    Order Taking Ineffectiveness

    Reliance on field visit schedules, demand fluctuations and inefficient manual order processing.

    Limited Brand Communication

    No direct communication with different sales points, risking brand distortion and reliance on field team visits to spread the brand message.

    Data Access Constraints

    Limited access to crucial customer and market data in real-time.

    Inventory Management Challenges

    Difficulty managing inventory and predicting demand accurately.

    E-assistant Solution Functionality

    Two-tier user architecture

    • Facilitates business reach to multi-store independents or small retail groups.
    • HQ or Owner users enjoy access to all points within the chain & have total visibility.
    • Individual store or regional manager users are restricted to access only the stores they are responsible for in the chain

    Potential Users

    • Sales Point Representative
    • Business Administrator
    • E-commerce Specialist

    Online Ordering Functionality

    • Personal product catalog for retail points.
    • Transparent pricing (contract terms, personalized discounts).
    • Promotional offers.
    • Favorite products.
    • Bestsellers and New Arrivals.
    • Banners (promo banners, informational banners).

    Potential Users

    • Sales Point Representative

    Loyalty and motivation programs

    SSBS’s E-Assistant B2B FMCG eCommerce platform enables efficient management of motivation programs. This feature allows customers to accumulate points for future orders, enhancing engagement and fostering loyalty.

    Potential Users

    • Sales Point Representative
    • E-commerce Specialist

    Personal Cabinet Tool

    • Order history and order creation based on previous activity
    • Payment history and accounts receivable
    • Delivery schedule

    Potential Users

    • Sales Point Representative
    Level up relationships with your clients with best-in-class B2B FMCG eCommerce platform from SSBS
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      B2B as a Part of AI-Driven EcoSystem

      When considering SoftServe Business Systems’ E-assistant, it’s essential to see it as a vital component within our AI-Driven Ecosystem. This integrated approach enhances effectiveness, accuracy, and the utilization of insights by facilitating smooth data exchange among various solutions. Here, we present a few use cases to demonstrate the tangible advantages of this deep integration for FMCG businesses:

      Integration with SFA & TeleSales

      Seamless integration ensures an omnichannel experience for both customers and suppliers.

      Place orders easily via our web portal, phone calls, or with an on-site sales manager. Each channel provides unified access to product catalogs, prices, order history, new products, and promotions, with visibility available in near real time to all users.

      Integration with TPM

      With TPM integration, efficiency soars. Intermediaries, like sales representatives, if unavailable can be circumvented, therefore always ensuring streamlined promotions and fostering direct brand-to-customer communication.

      Plus, automatic feedback collection provides real-time insights for agile campaign adjustments.

      more on solutions
      more on solutions

      What Our Clients Say

      Overall, cooperation with SoftServe Business Systems is open, creative, and agile, which allows us to overcome challenges on the go in the most efficient way. Our processes are very complex and often complicated, but in the end, we always find a common language.

      We appreciate SSBS’s patience in these discussions and the final tuning of the processes based on our needs.

      Petr Toločko Sales Capability Manager CHS

      Why choose our solution?

      24/7 Accessibility

      Access to necessary information immediately no matter when and where

      Sales Without Limitations

      Coverage of Hard-to-Reach or Seasonal Points

      Multivendor Capability

      Connecting other suppliers increases value for the customer and reduces costs

      Suitable for Multi-Store Independents

      Connecting all sales points to a single account with two-tier user access

      Loyalty Programs

      Accumulating points with monetization options

      Personalization

      Special product offers, prices, and promotions for the customer

      Our Clients

      Since 2003 we have cooperated with the world’s largest CPG players from around the world. Even thou every client has unique needs, our team always finds a way to shape solutions the way that the needs perfectly.

      FAQ

      How does a B2B eCommerce platform improve my sales processes?

      A B2B FMCG eCommerce platform streamlines order management, allowing your B2B buyers to place orders directly through a user-friendly portal. It provides real-time visibility into inventory, pricing, and promotions, reducing the reliance on manual processes and improving the efficiency of B2B sales. The platform also offers personalized catalogs and automated order processing, which speeds up the sales cycle and enhances overall market reach.

      Can the platform integrate with our existing CRM, ERP, or TPM systems?

      Yes, our B2B FMCG eCommerce platform is designed to seamlessly integrate with existing CRM, ERP, and TPM systems. This integration ensures a unified flow of data, allowing for better real-time insights into order management, inventory, and customer interactions. By connecting with your existing infrastructure, the platform enhances operational efficiency and improves business decision-making.

      How user-friendly is the platform for our B2B buyers and internal teams?

      Our B2B FMCG eCommerce platform is designed with a focus on usability for both B2B buyers and internal teams. It offers an intuitive interface, easy navigation, and personalized features like order history, favorites, and quick reordering. The platform’s user-friendly architecture ensures that your team can manage orders, track inventory, and access real-time data effortlessly, while B2B buyers enjoy a smooth, efficient shopping experience.

      What to learn more? Let’s talk!
      Tell Us the Story of Your Business
      Tell Us the Story of Your Business

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