Consumer Engagement Solutions for Points of Sales

SSBS creates custom solutions for FMCG companies, enabling seamless marketing activity management, process automation, and cutting-edge technologies. We help you scale promotions, adapt to diverse markets and consumers, and achieve measurable results without sacrificing efficiency.

Disconnected FMCG Channels Limit Growth Potential

Limited connection to Indirect Point of Sale

No solution for Point of Sale to solve consumers pain points or drive traffic

No solution to engage consumers directly

Traditional FMCG Distribution: No Direct Link to Consumers

Traditional FMCG distribution depends on intermediaries, leaving a gap between brands and consumers. This disconnect makes it harder to engage directly, meet consumer needs, and unlock valuable insights.

Disconnected FMCG Channels Limit Growth Potential

Limited connection to Indirect Point of Sale

No solution for Point of Sale to solve consumers pain points or drive traffic

No solution to engage consumers directly

Connecting the Dots: From Point of Sales to Consumers

New Point of Sale service helps to engage with Consumers and generate traffic & volume uplift

Direct connection for the Company with Indirect Point  of Sale and Consumers

Traditional FMCG Distribution: No Direct Link to Consumers

Disconnected FMCG Channels Limit Growth Potential

Limited connection to Indirect Point of Sale

No solution for Point of Sale to solve consumers pain points or drive traffic

No solution to engage consumers directly

Connecting the Dots: From Point of Sales to Consumers

New Point of Sale service helps to engage with Consumers and generate traffic & volume uplift

Direct connection for the Company with Indirect Point  of Sale and Consumers

Ready to discuss how we can build  a solution tailored to your business's unique needs?

What We Deliver

Explore how our custom solutions can address a variety of marketing challenges. Below are just a few examples of the tailored solutions we’ve developed for FMCG leaders. Each project is unique, and we’re ready to build a solution specifically for your business needs.

Strategic Promotion Management

CHALLENGE

A global beverage company needed to increase engagement in both retail and on-trade environments.

SOLUTION

We implemented a platform that allowed them to create, manage, and optimize promotions in real-time across bars, restaurants, and retail outlets.

RESULT

The company increased consumer interaction by 25%, while promotions became more efficient with real-time adjustments.

Advanced Loyalty Programs

CHALLENGE

A leading beer brand wanted to deepen engagement with their most loyal customers through innovative rewards.

SOLUTION

We developed a gamified loyalty program that encouraged consumer participation through in-store and online channels.

RESULT

The program generated a 40% increase in repeat purchases and built stronger brand affinity.

Seamless Integration
With FMCG Ecosystems

CHALLENGE

A multinational FMCG leader faced difficulties in synchronizing promotions between their retail partners and internal teams.

SOLUTION

We created a seamless integration with their existing CRM, ERP, and POS systems, enabling real-time collaboration and data flow across all touchpoints.

RESULT

This enhanced visibility into promotion performance and improved marketing efficiency by 30%.

Scalable Infrastructure
For Global Expansion

CHALLENGE

An FMCG giant needed a scalable solution to support regional campaigns while maintaining global oversight.

SOLUTION

We provided a cloud-based platform that allowed them to launch and manage campaigns across multiple markets simultaneously, adapting to local preferences while maintaining brand consistency.

RESULT

Campaign rollouts were reduced from months to weeks, helping the company expand into new regions faster.