SoftServe Business Systems
V. Velykoho st, 52, Lviv, Ukraine 79026 Lviv
+38 (032) 240 90 96, [email protected]

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Manage CPG Sales in Real-Time

With our Single AI-Driven EcoSystem

SFA & TPx in One Suite

100% Data Quality

Omnichannel Support

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    We offer a cohesive ecosystem of solutions & services that is built around a CPG’s real needs and challenges.

    SSBS EcoSystem

    A fully integrated AI-Driven suite of solutions that covers the entirety of CPG needs and drives digital transformation across the business.

    Sales Force Automation

    A core element for the sales process automation

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    Image Recognition

    Automated store-audit and data-collection process

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    Territory Management

    Empower managers with a 360 overview of their field teams

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    TPM/TPO

    Improved ROI on promo with effective planning and forecasting.

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    B2B eCommerce

    Digitalized route-to-market and enhanced customer experience.

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    B2B TeleSales

    Optimization of interactions with remote customers

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    Distribution Management

    Distributors’ data consolidation, automation and analysis.

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    Data Platform

    Enables AI-based insights and effortless access to relevant data.

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    More on Solutions

    SSBS EcoSystem

    A fully integrated AI-Driven suite of solutions that covers the entirety of CPG needs and drives digital transformation across the business.

    Sales Force Automation Learn More

    Image Recognition Learn More

    Territory Management Learn More

    Data Platform Learn More

    Distribution Management Learn More

    B2B TeleSales Learn More

    B2B eCommerce Learn More

    TPM/TPO Learn More

    More on Solutions
    More on Solutions

    SSBS Services

    Every CPG business is unique and to answer that uniqueness our area of expertise extends far beyond out-of-the-box solutions. In addition to the SSBS Ecosystem we offer customization services to support almost any request that could appear during the partnership, from the need to integrate the EcoSystem with SalesForce or SAP services, to the task of developing a unique digital platform or scalable data product. Below is our list of added value services:

    Consumer Engagement Solutions

    Elevate experiences, drive loyalty, and transform interactions for business growth.

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    Data & Analytics

    Design and development of cloud data platform, data transformation and advanced analytics.

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    Salesforce Development

    Configuration, maintenance, integration, and scale of Salesforce Customer Goods Cloud solution, including SFA, B2B and Salesforce TPM

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    What Our Clients Say

    The creation of an ecosystem fully resonates with our vision of digitizing our company. The fact that your offer included a complex solution – linking many activities (solutions for individual business activities) into an ecosystem – was one of the main reasons for starting the cooperation.

    Here we have the same view of the digitalization of processes in a general company.

    Ivo Krejčí Group Digitalisation Officer, Mattoni 1873

    Overall, cooperation with SoftServe Business Systems is open, creative, and agile, which allows us to overcome challenges on the go in the most efficient way. Our processes are very complex and often complicated, but in the end, we always find a common language.

    We appreciate SSBS’s patience in these discussions and the final tuning of the processes based on our needs.

    Petr Toločko Sales Capability Manager CHS, Mattoni 1873

    What SSBS achieved is image quality as well as instant recognition and confirmation. This allows technicians to process the data much faster creating a huge time efficiency. It’s the first time in my career when I see such technologies work for on-trade, it’s amazing!

    Ryan Marshall Head of Drinks Dispense, Budweiser Brewing Group UK&I

    The strong partnership with SoftServe helped us to build and achieve success with the Data Platform. We came to SoftServe with this challenging task because we knew that they have the ability to see the big picture and provide a reliable process.

    James Gillespie Data & Digital Director, AB InBev

    For us, SoftServe Business Systems is a reliable partner whose software covers 99% of all commercial business needs and processes. Their solutions have helped us improve and automate interactions with our sales team, making them transparent and measurable in real-time. Now, we can launch necessary initiatives at any moment and across any channel.

    Yermek Sarbasov Chief of Business Development, RG Brands

    In just two years, we covered a distance that usually takes 10–15 years. And for any project, we can clearly see how many millions of euros it has already contributed to the company’s operating profit.

    Yurii Bebel Head of Business Efficiency and Commercial Policies Management, MHP

    Award-Winning Organization

    SSBS is a proven CPG software company, whose solutions are proven best-in-class in different categories by the world’s leading CPG organization, Promotion Optimization Institute (POI), and other related agencies.

    Award-Winning Organization

    SSBS is a proven CPG software company, whose solutions are proven best-in-class in different categories by the world’s leading CPG organization, Promotion Optimization Institute (POI), and other related agencies.

    Our Approach

    As a CPG software vendor with more than 20 years of experience, in-depth domain expertise, and tech mastery we achieve flexible delivery of multiple tasks while remaining attentive to our client’s specific business needs. Our team is always 100% dedicated, and we ensure that every client receives the focused support required to complete their projects on time and within budget.

    We are a part of the SoftServe global network, which includes 12,000 plus employees around 16 countries worldwide. Together, we act as a single industry leader that can handle the complexity at any level and ensure a streamlined process from day one.

    20 +

    Years
    on the market

    200 +

    successful projects

    100 +

    clients globally

    more about us

    FAQ

    How can software solutions benefit my CPG business?

    The primary objective of software solutions designed for the CPG industry is to significantly enhance business operations by automating routine processes, reducing costs, and driving sustainable growth. By increasing the level of automation, these solutions streamline data collection and management, leading to more accurate reporting, improved market trends prediction, deeper consumer insights, and advanced flexibility. With tailor-made software CPG businesses can achieve a higher ROI from every activity and solidify their competitive edge in the market.

    Can your CPG software integrate with my existing systems like ERP, CRM, or others?

    Yes, the CPG software solutions offered by SoftServe Business Systems are designed for seamless integration with existing systems. Our approach is to empower organizations to build their own software ecosystem, customized to suit their unique requirements. So, we integrate modern off-the-shelf products, existing software, and bespoke additional digital solutions provided by SSBS into one flawless enterprise platform.

    How does your pricing structure work?

    Our pricing structure for CPG software is designed to be flexible and scalable, accommodating businesses of various sizes within the consumer goods industry. We offer different pricing tiers based on the specific features and functionalities required, allowing you to select a package that best fits your business needs. The cost is typically influenced by the number of users, the level of customization, and the scope of integration with existing systems. Our goal is to provide a cost-effective CPG software solution that delivers value and supports your growth objectives while ensuring a positive ROI.

    Can your CPG software assist in forecasting demand and managing promotions effectively?

    Our Trade Promotion Management Solution, PromoTool, is designed to optimize and elevate your promotional strategies. It leverages AI-driven predictions and forecasting to deliver precise insights, while also offering comprehensive pre- and post-event analysis to foster business growth. By integrating planning and trade spend management, PromoTool ensures that every promotional activity is strategically aligned to maximize revenue and profitability. This CPG software solution allows organizations to make data-driven decisions that enhance overall ROI and drive sustainable growth.

    Ready to Talk About Your Business? Let’s Connect
    Ready to Talk About Your Business? Let’s Connect
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