AI is no longer optional in FMCG. 71% of industry leaders already use AI in at least one business function.
However, Trade Promotions-related processes are not among the early adopters — only 9% use advanced AI today, while most are still stuck with manual checks, spreadsheets, and reactive decisions.
Why? Because leaders don’t want buzzwords. They want real business value.
That’s exactly what we’ll show in this 30-minute webinar.
We’ll show both how a freshly updated Trade Promotion Management and Optimization solution, “PromoTool 2.0,” supports your Sales, Finance, and Trade Marketing teams during an entire promotion cycle, and also showcase innovative built-in AI agents that significantly reduce employees’ time spent on routine tasks.
Minimum theory.
No hype.
Just a practical look at how AI can make TPM simpler, faster, and more profitable.
