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Trade Promotion Management Software
Our Trade Promotion Management and Optimization Solution, PromoTool, empowers organizations to enhance their promotional strategies. It offers AI-based predictions, forecasting, and pre and post-event analysis to drive revenue growth.
With integrated planning and trade spend control, PromoTool ensures that every promotional activity contributes to increased revenue and profit.
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Business Challenges
To effectively address the complexities of TPM and TPO, businesses require a versatile solution like PromoTool, which can adeptly navigate the following essential business challenges:
Accurate and Granulated Sales Forecast
Achieve accurate and automated sales forecasting for the entire organization without the burden of extra time and labor.
Achieving Trade Spend Transparency
Consistent control & transparency over trade spend which allows the organisation to gain real-time insights into trade spend data and facilitates accurate long-term planning.
Streamlined Promo Management
Total control over the promotion budget; identify top-performing promotions and ensure precise ROI calculations for every campaign.
Unified Sales Planning Hub
Centralized sales planning process, which encourages collaboration and alignment within your multifunctional team.
Excellence in Promo Execution
In-store execution of promo strategies often fail to generate the required ROI and business do not have relevant insights and control over in-store execution
Structured Workflow & Analytics
To establish structured workflows, automation, and valuable insight generation through advanced analytics.
TPM / TPO Solution Functionality
Update your business with a single tool for promotion planning, managing and evaluation
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TPM / TPO as a part of AI-Driven EcoSystem
As a Trade Promotion Management software vendor, we treat PromoTool as an integral element within our AI-Driven EcoSystem. This interconnected strategy elevates effectiveness, precision, and the utilization of insights by enabling seamless data interchange among various solutions. Below are a couple of use cases illustrating how this close integration can benefit the business:
What Our Clients Say
We’re expanding this experience with PromoTool to at least six other European countries where we are currently operating. By increasing efficiency fivefold, we have generated hundreds of millions of euros in additional operational profit, thanks to streamlined trade spend management and improved collaboration across marketing, trade marketing, and sales
Yurii Bebel Head of Business Efficiency and Commercial Policies Management, MHP
We were particularly happy with how SoftServe Business Systems handled the implementation process. All of our unique requirements were met in the best way possible, and the team was always there when we needed them. The solution helped to pursue our expectations of getting rid of inefficient promo activities and making sure that the trade promo department works at the maximum efficiency possible.
IDS Ukraine Representative
Why to choose our Trade Promotion Management Software solution?
ROI & Spend Optimization
Promo ROI growth and spending optimization
AI/ML Forecasting & Planning
Accurate AI/ML forecasting and integrated business planning
Automated Workflow
Automated workflow on both promo and business level
Full Promo/Sales Cycle
Full Promo/Sales cycle with Retail Execution integration
Multi-Country Flexibility
Flexible solution for multi-country regions with different maturity level
FAQ
What is Trade Promotion Management software, and how can it benefit my business?
CPG Trade Promotion Management system is a platform that streamlines the planning, execution, and analysis of trade promotions. It helps optimize promotional strategies, track trade spend, and improve ROI. With integrated data management and real-time analytics, TPM enhances decision-making and boosts overall business performance.
Can your Trade Promotion Management solution integrate with existing CRM or ERP systems?
Yes, our TPM solution integrates seamlessly with CRM and ERP systems. This integration unifies data management, improves sales visibility, and enhances business operations, ensuring efficient trade spend tracking and better customer outcomes.
What types of analytics and reporting features does your Trade Promotion Optimization Software offer?
Our TPM system offers real-time analytics, comparing actuals vs. plans down to KPI levels. It includes pre- and post-promo evaluations, ROI tracking, and many more built-in dashboards, all designed to optimize trade promotions. Most importantly, we use Power BI for reporting, which simplifies change management and ensures that each report is both visually and functionally pleasing.
Is your Trade Promotion Software scalable to accommodate the needs of small businesses as well as large enterprises?
Yes, our TPM software is scalable for both small businesses and large enterprises. It adapts to your specific needs, offering flexible planning and execution features, ensuring efficiency as your business grows.
How does your Trade Promotion Solution assist with optimizing trade promotion ROI?
Our trade promotions management software optimizes ROI by providing real-time insights, tracking trade spending, and offering AI-driven forecasting. It ensures efficient resource allocation and maximizes the return on promotional activities.
Tell Us the Story of Your Business
Tell Us the Story of Your Business
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