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Sales Force Automation for FMCG
SalesWorksยฎ is an all-in-one, flexible FMCG Sales Force Automation software at the core of SoftServe Business Systems’ AI-Driven EcoSystem. Equipped with built-in AI capabilities, SalesWorksยฎ is purposefully designed to enhance automation across various sales processes for FMCG companies.
AI changes how sales teams operate, infusing dynamic ways of working into their process while enabling greater use of data to achieve better planning, more precise forecasting, better recommendations and improved business outcomes.
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Business Challenges
In todayโs fast-moving, data-driven business reality, success in the FMCG industry demands agility, data-driven decision-making, and seamless sales operations. Digital tools are not always helpful because most of them do not have enough flexibility, meaning that they do not perfectly fit the true nature of the business. This approach and lack of automation leads to the following set of challenges:
Inaccurate Planning
The initial challenge of inflexibility directly results in inadequate route planning and a lack of visibility. This, combined with a constant stream of inconsistent and low-quality field data, leads to organizational confusion.
Businesses struggle to define their main focus, understand field operations, plan future activities, set clear goals, and make informed data-driven decisions. These limitations hinder the organizationโs growth and decrease operational effectiveness.
Analysis and Reporting
On one front, there are issues with inaccurate forecasting and limited competitor data analysis, as field teams face time constraints. Even if the amount of data is there, managers spend excessive time on manual data analysis, resulting in unclear planning and ineffective execution.
Meanwhile, the wide range of product offerings creates a challenge in focusing on specific brands and SKUs. This makes category innovation and development suffer due to inconsistent strategies.
Poor In-Store Execution
Excellent in-store execution and sales performance is hindered by the inability to obtain and process relevant data quickly. With limited in-store visibility, precise tracking of the perfect store becomes impossible. Additionally, the static nature of task lists fails to adapt to the dynamic in-store business environment.
As a result, inaccurate data gives management the wrong impression of in-store reality, so the defined targets cannot be ever fully achieved.
Field-teams Enablement
Field team training poses significant challenges due to the frequent turnover of staff and the constant changes in standards and instructions. The changing circumstances require continuous onboarding of new hires, which in conjunction with continuously updated standards makes it impossible to set up an effective team.
Additionally, Sales Managers who are already busy enough struggle to find time to effectively train and develop their teams amidst these ongoing changes.
Our Approach to SFA for FMCG
Modern FMCG organizations require a modern, responsive, and aesthetically pleasing solution that will ensure all bottlenecks are opened up. SalesWorksยฎ delivers a next-level digital transformation experience while prioritizing simplicity for users and cost-efficiency for the organization. Here’s what sets it apart:
- 2010-2021Common Approach
Sales Force Automation
The audit process becomes systemized and automated. Solutions packed with advanced technologies like Image Recognition, Perfect Store, Route Optimization, Gamification and Analytics.
- 2022-presentSSBS Aproach
AI/ML
In addition to all previously enabled automations, sales force automation for FMCG incorporates virtual assistance for both field teams and managers. For the field team users, the mobile sales force automation FMCG app now supports dynamic ways of working through AI-based recommendations and suggestions. At the same time, the management team gets an interactive 360-degree insight into their teams and territories, ensuring full engagement in field processes.
Sales Works Functionality
SalesWorks: Personalised visual assistance for best-in-class Retail Execution
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SFA as a core of AI-Driven EcoSystem
SalesWorks is a FMCG sales force automation software at the core of the entire AI-Driven EcoSystem. It enables data transfer and flowless connection between solutions and participates in the majority of FMCG business processes. This essential component allows the implementation of the following examples of omnichannel interaction within the EcoSystem:
What Our Clients Say
The fact that your offer included a complex solution โ linking many activities into an ecosystem โ was one of the main reasons for starting the cooperation.
Overall, cooperation with SoftServe Business Systems is open, creative, and agile, which allows us to overcome challenges on the go in the most efficient way. Our processes are very complex and often complicated, but in the end, we always find a common language.
Petr Toloฤko Sales Capability Manager CHS, Mattoni 1873
SoftServe Business Systems team has been proactive and responsive throughout the process. They understood our business challenges and collaborated closely with us to create a scalable solution that meets our evolving needs. By collaborating with SoftServe Business Systems on sales digitalization, we have significantly improved our visibility into what is happening with our products and brands in total in retail. This has opened new opportunities to make more accurate, data-driven decisions.
Krasimir Kondev Chief Financial Officer, Quadrant Beverages AD
For us, SoftServe Business Systems is a reliable partner whose software covers 99% of all commercial business needs and processes. Their solutions have helped us improve and automate interactions with our sales team, making them transparent and measurable in real-time. Now, we can launch necessary initiatives at any moment and across any channel.
Yermek Sarbasov Chief of Business Development, RG Brands
Why choose our FMCG Sales Force Automation software?
Freedom in a Box
SalesWorks is highly configurable solution that could be adapted to the unique nature of any business
AI-based Suggestions
Recommended steps of the visit are generated automatically based on in-store reality
In-flight Analytics
Next-level insights based on real in-store data generated live whilst in call
Managers Support
Made not only for the field team but also for management via a dedicated application
Advanced Automation
Order Recommendations based on in-store analysis and automated planning for the entire team
Native Integration
Native integration with IR, B2B and TPM for best-in-class decision making
FAQ
What is SFA in FMCG?
Sales Force Automation (SFA) in the FMCG industry is a piece of software that helps to optimize sales operations. By automating repetitive tasks and providing real-time access to customer data, SFA software boosts sales productivity and performance.
Mobile sales force automation tools enable field sales teams to efficiently manage orders, track resources, and engage with distributors and retailers. These platforms enhance business efficiency, driving revenue growth and keeping FMCG companies competitive in the consumer goods market.
What are the benefits of SFA Software for the FMCG Industry?
SFA software addresses key challenges in the FMCG industry by enhancing planning, in-store execution, and analysis. With real-time customer data, businesses gain better visibility, optimize resources, and make informed decisions, leading to improved sales operations and growth. Accurate data allows sales teams to adapt quickly in-store, ensuring better sales performance and execution. Automated reporting reduces time spent on manual tasks, enabling managers to focus on strategy, improve forecasting, and drive higher revenue. This platform ultimately boosts efficiency and effectiveness across FMCG companies.
How much does it cost to implement FMCG sales force automation software?
The cost of implementing FMCG Sales Force Automation software varies based on several factors. Typically, SFA software licensing accounts for 50-70% of the total cost. Customization and integration with existing business systems might add another 20-30%. Implementation services like deployment, data migration, and training the sales team can contribute 10-20%. Additionally, ongoing support ensures sales operations run smoothly. The overall investment depends on the complexity and scale of the project.
What are the key functionalities provided by SalesWorks?
Our SFA software delivers key features such as real-time KPI dashboards, customer data management, and comprehensive sales operations tools. It includes order management, route planning, and image recognition for store compliance, optimizing sales team efficiency. The platform also supports sales reps with tools for managing discounts, returns, and customer credits. Additionally, it provides pre-defined visit scenarios, task management, and detailed reporting for better decision-making.
Is it possible to integrate SFA software with other tools already in use within my company?
Yes, it is possible to integrate the SFA for FMCG with other tools within the organization. This platform is designed to work seamlessly with existing business systems, ensuring smooth data flow and enhancing overall sales operations. Integration allows to optimize resources, improve efficiency, and maintain consistency across various tools, ultimately boosting sales performance and revenue.
Tell Us the Story of Your Business
Tell Us the Story of Your Business
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