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Buyer’s Guide: Augmented Reality vs Video Recognition

Published:

February 14, 2024

It’s hard to imagine a year, or even a quarter, passing by without the introduction of groundbreaking technology or software solutions that promise to transform the FMCG industry. Among these innovations, Image Recognition has stood out, evolving significantly since 2010. It has helped to make shelf audits much faster and become a standard for the whole industry.

The technology’s latest developments, Augmented Reality (AR) and Video Recognition aim to further streamline operations, reduce costs, and enhance visibility by making shelf audits quicker and more engaging. What difference do these new enhancements of Image Recognition for CPG bring?

Read the comparative analysis of different image recognition technologies based on various user scenarios in our free to download buyer’s guide!

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