Kyiv, Ukraine, September 12, 2025
This year, more than 100 representatives from Ukraine’s FMCG sector gathered at a strategic conference organized by SoftServe Business Systems for its clients and partners: FMCG Future Focus 2025 – Where the Digital Solutions Industry is Heading and How to Lead the Way.
Leaders from 50+ top companies came together at SoftServe’s Kyiv office to discuss advanced automations, AI, and innovations. The participants included global players (Mars, AB InBev Efes, Nestlé, PepsiCo, JDE, and others) and Ukrainian regional manufacturers, many of whom have already reached international scale.
Attendees shared their experiences, exchanged views on the future of digital and AI technologies, and discussed plans for their implementation.
Knowledge Exchange and Success Stories
A special feature of the conference was client presentations that showcased practical cases and demonstrated how innovative solutions are transforming FMCG companies.
Kormotech
Kormotech is a global manufacturer of cat and dog food with a 20-year family business history. Operating three modern plants in Ukraine and Lithuania with a capacity of over 102,000 tons, the company exports five brands to 44 countries, ranking among the TOP-20 fastest-growing players in the global industry.
Eduard Babenko, Regional Head of Ukraine, Moldova, and Southeast Asia, spoke about transforming collaboration with retail clients through the company’s B2B eCommerce platform:
This case demonstrated how a B2B eCommerce platform can elevate client relationships into strategic partnerships and create a new model for growth.
MHP
MHP ranks among the leading producers and suppliers of chicken and ready-to-eat meat products, reaching consumers in 80 countries worldwide.
Yurii Bebel, Head of Business Model Efficiency and Commercial Policy, shared insights into building an IT ecosystem of multiple solutions and innovative approaches to using standard IT tools:
The MHP case proved that a comprehensive IT ecosystem can not only optimize processes but also directly boost profitability.
Mars Ukraine
Yehor Myrhorodskyi, RTM Manager, and Andrii Naida, Sales Operations Head, presented a case of a comprehensive digital transformation of sales and cost management:
The Mars Ukraine example illustrated how digital sales transformation brings transparency, speeds up decision-making, and ensures effective cost control.
AI as the New Standard
SoftServe Business Systems also presented updates to its AI-Driven EcoSystem, with most solutions receiving significant improvements that enhance efficiency and user experience:
- E-assistant (B2B eCommerce): modern design and an even more intuitive interface;
- Smart Manager (sales force & territory management): expanded functionality and improved mobile version;
- AI Shelf Recognition: faster and more convenient shelf recognition powered by Augmented Reality;
- PromoTool (trade promotion management & optimization): a complete upgrade with a new platform, enhanced UI/UX, and new features for expense control, annual planning, and reporting.
Particular interest was sparked by innovations involving AI assistants (agents). Demonstrations of real-life use cases confirmed the shared belief that artificial intelligence has become a new standard for digital solutions – and will play a decisive role in competitive technology development.
About SoftServe Business Systems
SoftServe Business Systems is an international developer of digital solutions for FMCG/CPG businesses. The company specializes in sales automation, trade promotion and marketing management, analytics, and AI solutions that help manufacturers boost efficiency and achieve market leadership.
