AB InBev: New Ecosystem & Digital Transformation

On May 10-11, the Promotion Optimization Institute, a global research-based organization with a focus on FMCG, holds a European Summit in Berlin. This is a major event for CPG companies that strive for digital transformation. SSBS and AB InBev will present the case of creating a single digital ecosystem on the way toward digital transformation.

Digital transformation is necessary for FMCG companies that want to stay competitive. Integration of cutting-edge technologies into a single ecosystem ensures the optimization of the whole sales process. Sales personnel gets an automated approach to working in the field, improved sales effectiveness, lower cost, and can make data-driven decisions. During the session, SSBS and AB InBev will uncover how sales can dramatically change for the better because of a holistic system for all sales and how FMCG companies can stay ahead of competitors with digital solutions.

See the agenda and get a complimentary pass to the POI 2022 Berlin Summit.