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SalesWorks® is an all-in-one, flexible SFA solution at the core of SoftServe Business Systems’ AI-Driven EcoSystem. Equipped with built-in AI capabilities, SalesWorks® is purposefully designed to enhance automation across various sales processes for CPG companies.
AI changes how sales teams operate, infusing dynamic ways of working into their process while enabling greater use of data to achieve better planning, more precise forecasting, better recommendations and improved business outcomes.
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In today’s fast moving, data driven business reality, success in the CPG industry demands agility, data-driven decision-making, and seamless sales operations. Digital tools are not always helpful because most of them do not have enough flexibility, meaning that they do not perfectly fit the true nature of the business. This approach and lack of automation leads to the following set of challenges:
The initial challenge of inflexibility directly results in inadequate route planning and a lack of visibility. This, combined with a constant stream of inconsistent and low-quality field data, leads to organizational confusion.
Businesses struggle to define their main focus, understand field operations, plan future activities, set clear goals, and make informed data-driven decisions. These limitations hinder the organization’s growth and decrease operational effectiveness.
On one front, there are issues with inaccurate forecasting and limited competitor data analysis, as field teams face time constraints. Even if the amount of data is there, managers spend excessive time on manual data analysis, resulting in unclear planning and ineffective execution.
Meanwhile, the wide range of product offerings creates a challenge in focusing on specific brands and SKUs. This makes category innovation and development suffer due to inconsistent strategies.
Excellent in-store execution is hindered by the inability to obtain and process relevant data quickly. With limited in-store visibility, precise tracking of the perfect store becomes impossible. Additionally, the static nature of task lists fails to adapt to the dynamic in-store business environment.
As a result, inaccurate data gives management the wrong impression of in-store reality, so the defined targets cannot be ever fully achieved.
Field team training poses significant challenges due to the frequent turnover of staff and the constant changes in standards and instructions. The changing circumstances require continuous onboarding of new hires, which in conjunction with continuously updated standards makes it impossible to set up an effective team.
Additionally, Sales Managers who are already busy enough struggle to find time to effectively train and develop their teams amidst these ongoing changes.
Today’s complex CPG sector requires solutions vendors to deliver digital sales tools that are fit for purpose and over deliver, so that they can evolve as the businesses evolve. Organizations require a modern, responsive, and aesthetically pleasing solution that will ensure all bottlenecks are opened up. SalesWorks® delivers a next-level digital transformation experience while prioritizing simplicity for users and cost-efficiency for the organization. Here’s what sets it apart:
The audit process becomes systemized and automated. Solutions packed with advanced technologies like Image Recognition, Perfect Store, Route Optimization, Gamification and Analytics.
In addition to all previously enabled automations, SFA incorporates virtual assistance for both field teams and managers. For the field team users, the solution now supports dynamic ways of working through AI-based recommendations and suggestions. At the same time, the management team gets an interactive 360-degree insight into their teams and territories, ensuring full engagement in field processes.
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Sales Works SFA solution is a core of the entire AI-Driven EcoSystem. It enables data transfer and flowless connection between solutions and participates in the majority of CPG business processes. This essential component allows the implementation of the following examples of omnichannel interaction within the EcoSystem:
SalesWorks is highly configurable solution that could be adapted to the unique nature of any business
Recommended steps of the visit are generated automatically based on in-store reality
Next-level insights based on real in-store data generated live whilst in call
Made not only for the field team but also for management via a dedicated application
Order Recommendations based on in-store analysis and automated planning for the entire team
Native integration with IR, B2B and TPM for best-in-class decision making
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