Gamification

Increase employee productivity and engagement (KPIs) with game-design elements and game legend.

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KPIs booster

+164%*

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Increased engagement

+40%**

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Motivation programs
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Communication
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Simple UX

Key Growth Indicators**

growth

the difficulty of achieving the KPI

10–12%

Easily Achievable KPIs

6–8%

KPIs of Average Difficulty

2–4%

Difficult KPIs

*Henkel Gamification Case Study. Number of visits with GPS increased with 164%.

**Average based on data provided by clients.

Business Tasks

The game is modeled according to individual needs of business as well as to emotions and feeling of users increasing their motivation and involvement.

There are 3 legends currently available:
Superheroes, Racing, Space.

The game is modeled according to individual needs of business as well as to emotions and feeling of users increasing their motivation and involvement.

There are 3 legends currently available:
Superheroes, Racing, Space.

The game is modeled according to individual needs of business as well as to emotions and feeling of users increasing their motivation and involvement.

There are 3 legends currently available:
Superheroes, Racing, Space.

  • Superheroes
  • Racing
  • Space

Functional Components

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KPIs and Ratings

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Profile, Path of Hero, Awards

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Tournaments and Battles

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Shop

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Social Network

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Administration

KPIs and Ratings

KPIs: daily, weekly, monthly, quarterly; individual and team; dependent KPIs.

Online tracking of KPIs execution.

Points, Extra-points, flexible settings.

Ratings: period, geography, role, KPIs

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Profile, Path of Hero, Awards

Selection and development of hero according to his achievements and awards. Hero performance of his path. Awards: medals, signs, achievements and trophies.

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Competition: Tournaments and Battles

Individual and team battles based on KPIs.

Game entities: cups, power, crystals.

Algorithm of rival selection,

Algorithm of strategy selection.

Extra awards, ratings, leagues.

Bets.

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Shop

Virtual currency for achievements.

Real giveaways and certificates can be purchased for virtual money earned in the game.

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Social Network

Instant messages between colleagues and groups.

Polls, likes, dislikes, comments.

Hashtags, personal tagging, search, filter, sorting.

Notifications: achievements, comments, news, new position, new rival, start of the mission, etc.

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Administration

Analytics and statistics will help to manage game and keep the activity of players at high level during long period of time.

KPIs setting, awards, path of hero and other configurations are done in the administration module.

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What players say about Gamification

Caaars!!!

Daily results

Prompt
problem solving

Real time data
about new outlets

Transparency

Extra
motivation

Possibility to track the
performance of colleagues

Ratings always on hand

Racing cars can be improved
with business results

Spirit of competition, race

Gentle motivation

Virtual currency and giveaways

More chances for
awards

Useful administration

I love the trophies
and awards

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The gamification boosted overall performance of our field force. In some territories, share of visits with completed orders increased from 36% to 73%.

Nikolay Stromtsov

National Sales Manager, Henkel Consumer Adhesives