Our core objective is to help CPG businesses achieve successful and effortless digital transformation within their commercial teams. We achieve this through the introduction of a unified and fully integrated suite of digital solutions throughout the organization.
At SSBS, our approach is to empower organizations to build their own software ecosystem, customized to suit their unique requirements. The philosophy behind our AI-Driven EcoSystem is simple, we integrate modern off-the-shelf solutions, existing software, and bespoke additional digital solutions provided by SSBS into one flawless business platform.
This approach stands as the key method for CPG businesses to fully leverage the potential of AI/ML, effectively answering the most crucial industry-wide challenges:
| Fragmented ApproachDigital solutions are disjointed and provided by different vendors | EcoSystem ApproachSolutions are fully integrated and maintained by a single provider |
Enterprise Data | Low Data Quality64% of CPG businesses struggle to obtain fundamental data from partners and continue to receive low-quality input | Reliable Data FlowA single source of truth and seamless data transfer within the environment ensure high-quality data |
Process Connectivity | DisconnectedLack of connectivity between Trade Promotion Systems and SFA solution | Fully IntegratedTPM / TPO and SFA as well as B2B eCommerce platform, and TeleSales solution integrated out-of-the-box |
Execution & Optimization | Limited and Ineffective83% of companies struggle to manage modern trade and 77% are dissatisfied with ability to manage trade promotions | Reliable & Data-drivenReal-time insights are based on the in-store reality, so the management adjusts further action on-the-go. |