We use cookies to ensure your best experience. Through your continued use of this site, you accept this use. For more information, please see our Privacy Policy.

Your request has been sent successfully

You will receive the requested information right in your inbox

AI-Driven EcoSystem

SSBS’s AI-Driven EcoSystem is a fully integrated suite of digital solutions that covers the entire CPG sales and promotional cycles, enabling effective data sharing across all business functions.

The seamless data exchange between internal and external data within the EcoSystem allows us to achieve up to 100% data accuracy, implement real-time decision-making, and integrate reliable AI/ML methodologies to empower CPG organizations with powerful business insights.

Use a Contact Form Below

    Or

    Schedule
    a Session Right Away

    30 min time slot

    Book a meeting

    Your request has been sent successfully

    You will receive the requested information right in your inbox

    Our Approach to EcoSystem

    Our core objective is to help CPG businesses achieve successful and effortless digital transformation within their commercial teams. We achieve this through the introduction of a unified and fully integrated suite of digital solutions throughout the organization.

    At SSBS, our approach is to empower organizations to build their own software ecosystem, customized to suit their unique requirements. The philosophy behind our AI-Driven EcoSystem is simple, we integrate modern off-the-shelf solutions, existing software, and bespoke additional digital solutions provided by SSBS into one flawless business platform.

    This approach stands as the key method for CPG businesses to fully leverage the potential of AI/ML, effectively answering the most crucial industry-wide challenges:

    Fragmented Approach

    Digital solutions are disjointed and provided by different vendors

    EcoSystem Approach

    Solutions are fully integrated and maintained by a single provider

    Enterprise Data

    Low Data Quality

    64% of CPG businesses struggle to obtain fundamental data from partners and continue to receive low-quality input

    Reliable Data Flow

    A single source of truth and seamless data transfer within the environment ensure high-quality data

    Process Connectivity

    Disconnected

    Lack of connectivity between Trade Promotion Systems and SFA solution

    Fully Integrated

    TPM / TPO and SFA as well as B2B eCommerce platform, and TeleSales solution integrated out-of-the-box

    Execution & Optimization

    Limited and Ineffective

    83% of companies struggle to manage modern trade and 77% are dissatisfied with ability to manage trade promotions

    Reliable & Data-driven

    Real-time insights are based on the in-store reality, so the management adjusts further action on-the-go.

    Fragmented Approach

    Digital solutions are disjointed and provided by different vendors.

    • Low Data Quality
    • Disconnected
    • Limited & Ineffective

    EcoSystem Approach

    Solutions are fully integrated and maintained by a single provider

    • Reliable Data Flow
    • Fully Integrated
    • Reliable & Data-driven

    SSBS EcoSystem

    Our EcoSystem consists of independent solutions, functionality modules and a Data platform as a foundation unifying internal and external data sources and operations.

    Sales Force Automation

    A core element for the sales process optimization and automation

    Learn More

    Image Recognition

    Automated store-audit and data-collection process

    Learn More

    Territory Management

    Empower managers with a 360 overview of their field teams

    Learn More

    TPM/TPO

    Improved ROI on promo activities with effective planning and forecasting

    Learn More

    B2B eCommerce

    Digitalized route-to-market and enhanced customer experience

    Learn More

    B2B TeleSales

    Optimization of interactions with remote customers

    Learn More

    Distributor Management

    Distributors’ data consolidation, automation and analysis

    Learn More

    Data Platform

    Enables AI-based insights and effortless access to relevant data

    Learn More

    SSBS EcoSystem

    Our EcoSystem consists of independent solutions, functionality modules and a Data platform as a foundation unifying internal and external data sources and operations.

    Sales Force Automation Learn More

    Image Recognition Learn More

    Territory Management Learn More

    Data Platform Learn More

    Distributor Management Learn More

    B2B TeleSales Learn More

    B2B eCommerce Learn More

    TPM/TPO Learn More

    Digital Transformation Strategy

    Every digital transformation journey is unique and requires an enormous amount of effort. Having assisted hundreds of companies since 2003, we’ve crafted a customizable step-by-step framework for a swift and efficient digitalization process. Our approach evolves gradually, starting with fundamental modules and progressing through stages to incorporate advanced AI/ML techniques.

    Our Digital Transformation Strategy (DTS) unfolds in four phases:

    PHASE 1

    BASE

    Action Plan

    To establish a solid foundation, we start with the basics. Our goal is to replace major manual processes within the Sales Team, introduce a digital approach to TPM / TPO, and evaluate further activities, these will be fully dependent on the specific requirements of each business.

    We apply the agile SCRUM methodology to ensure fast, efficient and on-time delivery. In tandem with the foundation building, SSBS will commence the collection of data required for Image Recognition and future automation, this ensures project efficiency and improves speed of overall delivery.

    Solutions to Consider

    • SFA – First Stage
    • Image Recognition - PoC
    • TPM / TPO – First Stage
    • D2C - Prototype
    • B2B eCommerce – First Stage
    Possible Timeline

    Up to 6 months

    PHASE 2

    AUTOMATION

    Action Plan

    During the automation phase, we put our focus on the improvement of the basics, the introduction of pricing strategy assistance, and investments into the development of more mature technologies.

    During the automation phase, we expect to get a reliable flow of data from IR, which the rest of the EcoSystem will consume, so the business gains valuable insights from the real in-store situationю

    Solutions to Consider

    • SFA – Second Stage
    • B2B eCommerce – Second Stage
    • TPM / TPO – Second Stage
    • D2C - Full Rollout
    • Image Recognition – Full Rollout
    Possible Timeline

    Up to 4 months

    PHASE 3

    VISIBILITY

    Action Plan

    The visibility phase is all about maximizing efficiency and making already mature technologies bring more powerful insights. Here, we enable Augmented Reality as the most advanced IR technology as well as Data Platform best practices.

    Data Platform technologies allow us to unify the data flow and make the utilization process as effective as possible. Later on, thanks to the Data Platform, we’ll be able to build reliable AI/ML products to uncover hidden trends and game-changing insights, which will be invaluable across multiple functions.

    Solutions to Consider

    • Data Platform
    • B2B Marketplace
    • TPM / TPO – Third Stage
    • D2C - Prototype
    • Image Recognition – Augmented Reality
    Possible Timeline

    Up to 6 months

    PHASE 4

    FULL AI/ML

    Action Plan

    Finally, we can empower businesses with dynamic ways of working. Within the “Full AI/ML” phase, our team switches to smart recommendations and AI-based suggestions within the SFA solution. Now, the team is packed with real-time visual assistance, which will improve in-store execution even further.

    Additionally, the TPM / TPO team gets a powerful prediction module, which can be combined with SFA data, bringing promo strategies and execution to an entirely new level of productivity.

    Solutions to Consider

    • AI Products
    • TPM / TPO – ML/AI
    • SFA – AI based Recommendations
    Possible Timeline

    Up to 6 months

    Best-in-class digital transformation experience with a fully integrated AI-Driven EcoSystem

    Use a Contact Form Below

      Or

      Schedule
      a Session Right Away

      30 min time slot

      Book a meeting

      Your request has been sent successfully

      You will receive the requested information right in your inbox

      Seamless Sales Cycle

      SSBS’s AI-Driven Ecosystem facilitates a seamless, efficient sales process within the company. Once implemented, it enhances visibility and flexibility across various departments, enabling real-time data exchange that empowers agile adjustments to the strategy based on in-store realities. The cycle is looped and consists of the four main stages:

      01 1. Planning

      Leveraging high-quality Image Recognition and associated data together with smart predictions across the EcoSystem, businesses refine the ongoing planning process in real time: sales forecasting, budgeting, and field deployment.

      04 4. Analysis

      With the help of a Data Platform, the right reports get to the right people in time, while more advanced AL/ML products allow the executive managers or other enabled users to oversee hidden trends, complex insights, and other proactive data.

      02 2. Execution

      SSBS EcoSystem unites various tools and technologies to improve the excellence of field execution and drive cost optimization. SFA, Promotion Management, B2B E-commerce and TeleSales platform work seamlessly, using a single source of truth.

      03 3. Monitoring

      Seamless integration allows the back-office and field sales teams to enable dynamic ways of working through real-time visual assistance aligned with the in-store reality. Easy access and action prioritization allow to see important things first, so the tactics can be adjusted immediately.

      01 1. Planning

      Leveraging high-quality Image Recognition and associated data together with smart predictions across the EcoSystem, businesses refine the ongoing planning process in real time: sales forecasting, budgeting, and field deployment.

      02 2. Execution

      SSBS EcoSystem unites various tools and technologies to improve the excellence of field execution and drive cost optimization. SFA, Promotion Management, B2B E-commerce and TeleSales platform work seamlessly, using a single source of truth.

      03 3. Monitoring

      Seamless integration allows the back-office and field sales teams to enable dynamic ways of working through real-time visual assistance aligned with the in-store reality. Easy access and action prioritization allow to see important things first, so the tactics can be adjusted immediately.

      04 4. Analysis

      With the help of a Data Platform, the right reports get to the right people in time, while more advanced AL/ML products allow the executive managers or other enabled users to oversee hidden trends, complex insights, and other proactive data.

      Our Services

      Every CPG business is unique, and to ensure that uniqueness is recognised, our area’s of expertise extend far beyond out-of-the-box solutions. Not only can most of the solutions be customized or built into your existing environment through APIs, but we can build software from the ground up, based on your unique needs.

      In addition to the SSBS EcoSystem, we offer a variety of services to support the unique nature of your business. Whether integrating the EcoSystem with SalesForce or SAP or crafting specific digital platforms and scalable data products, our capabilities address a wide array of potential requests that may arise during the collaboration.

      Our Services

      Industry Expertise

      Since 2003 we have helped hundreds of CPG businesses worldwide to drive growth and improve efficiency by allowing sales digitalization with our best-in-class software solutions.

      Industry experience lays the foundation for everything we do. We have built this expertise using two main principles. Firstly, each of the members of our team has advanced knowledge in the CPG sphere. Secondly, we value our major knowledge holders, so they can transfer their expertise and exchange best practices easily across the organization.

      These two principles allow us to deliver consistent high-quality services to every customer no matter the location or the size of the business.

      More about us

      Our Clients

      Since 2003 we have cooperated with the world’s largest CPG players from around the world. Even thou every client has unique needs, our team always finds a way to shape solutions the way that the needs perfectly.

      What to learn more? Let’s talk!

      Tell Us the Story of Your Business

      Tell Us the Story of Your Business

        Your request has been sent successfully

        You will receive the requested information right in your inbox

        Use a Contact Form Below

          Or

          Schedule
          a Session Right Away

          30 min time slot

          Book a meeting