FMCG Cases

Client Henkel Consumer Adhesives Russia, Belarus Goals
  1. Sales data in a near real-time mode
  2. Better control of field teams
  3. Increase of process effectiveness
  4. Optimization of sale structure and processes
Quotes
Business is always done by people and the people who work at SoftServe Business Systems do business very well.
Nikolay Stromtsov National Sales Manager, Henkel Consumer Adhesives
01_Apple Thunderbolt Display_and_Pixel 3a - EN
Results for business
–26% field sales structure with better results
–25% sales staff without impact on overall business performance
+10% structure effectiveness
98% data accuracy
Solution
DMS
DMS Integration of distributors
Supervisor-Module
Supervisor Module Calendar of activities, field support
Gamification
Gamification Motivation program for sales structure
System
Holistic Sales Digitalization Platform Henkel
SFA-TA
SFA Mobile application for sales representatives
BI-Tool
BI Tool Analytics, dashboards, insights
Deduplication
Deduplication Data cleansing