Transform Inflation Insights Using IR

When Oct 6, 2022 | Empieza en 14:00 UTC+00:00

Where Zoom

Language English

septiembre 13, 2022

All CPG businesses in Europe are facing unprecedented market pressures, with one of the key areas of concern being inflation. In fact, 53% of consumers* in Europe are concerned with rising prices and are pessimistic about the future. This has an immediate impact on purchasing power as consumers change their buying behavior, and competition becomes more intense.

What is your strategy for winning the battle with inflation and are you monitoring market impact in real time?

This webinar will provide valuable insights and ideas for innovators and digital transformation leaders from Consumer Goods sales teams. Our keynote speaker Ryan Marshall from AB InBev will uncover how IR can be a game-changer even in on-trade outlets and helps to increase competitiveness and protect contract ROI.

Our clients can transform in-store inflation insights into a true competitive advantage by using AI-powered Shelf Recognition. The technology makes an enormous difference due to:

  1. Shelf Price Monitoring in real time
  2. Collated reports and insights
  3. Consistent in-store execution
  4. Zero OOS

On the agenda:

  • New capabilities of image recognition
  • Applying IR technology in the fight against inflation
  • Demo
  • How to empower current SFA with IR
  • AB InBev UK case

Please register for the webinar in advance, through the link, to participate or obtain the recording post-event.


  1. Ryan Marshall, Head of Drinks Dispense, AB InBev
  2. Trevor Lane, Business Development Director, SoftServe Business Systems
  3. Tomasz Kozlowski, Global Sales Director, SoftServe Business Systems


*Source: McKinsey&Co Europe Consumer Pulse Survey, June 2022

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