Recursos

POI 2022 EPx Panorama: SSBS PromoTool Received 4 “Best-in-Class” Distinctions!

POI 2022 EPx Panorama: SSBS PromoTool Received 4 “Best-in-Cl...

septiembre 28, 2022

The Promotion Optimization Institute released the POI 2022 Enterprise Planning Vendor Panorama, where POI focused on EPx capabilities...

IR Secures On-Trade ROI

IR Secures On-Trade ROI

septiembre 26, 2022

Up to 60% of beer in European markets is sold through the on-trade, and brewers invest millions in this channel to provide on-bar brand presence and product availability....

FMCG Digitalization: The Route to Increased Sales

FMCG Digitalization: The Route to Increased Sales

calendar October 7, 2022 language 

Today advanced technology helps to transform business processes and expand the capabilities of FMCG companies in the battle for competitive advantage....

Transform Inflation Insights Using IR

Transform Inflation Insights Using IR

calendar October 6, 2022 language English

All CPG businesses in Europe are facing unprecedented market pressures, with one of the key areas of concern being inflation....

New Smart Helper: IR, Perfect Store & Real-Time Guide

New Smart Helper: IR, Perfect Store & Real-Time Guide

septiembre 5, 2022

Modern field sales tools facilitate in store tasks faster and more accurately than ever before...

Top 5 Data Management Challenges

Top 5 Data Management Challenges

agosto 17, 2022

Utilizing new tech like machine learning, advanced analytics, and revenue growth management starts from enabling data-centric transformation...

IR & Digital Platform: +20% Growth in Coverage

IR & Digital Platform: +20% Growth in Coverage

agosto 2, 2022

The coffee business requires a sophisticated approach to attract coffee enthusiasts....

4 Reasons to Implement IR

4 Reasons to Implement IR

julio 22, 2022

Image recognition (IR) is one of the key technologies that reached the plateau of productivity for Consumer Goods Manufacturers and delivered rapid results for the business....

New PromoTool: ML/AI, Cannibalization, Predictions

New PromoTool: ML/AI, Cannibalization, Predictions

julio 15, 2022

State-of-the-art promo execution means a direct impact on ROI growth both short-term and long-term....

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