Recursos

New Release: Interactive Calendar and Visualization.

New Release: Interactive Calendar and Visualization.

enero 19, 2023

PromoTool is on a mission to become the most intuitive “few-clicks” platform for effective promo management and optimization on the market....

AB InBev: how data transform business

AB InBev: how data transform business

calendar January 27, 2023 language English

According to Gartner Top Trends in Data & Analytics 2022, "By 2026, enterprises that have adopted AI engineering practices to build and manage adaptive AI systems...

4 Best Practices of Digital Transformation from Unilever

4 Best Practices of Digital Transformation from Unilever

diciembre 5, 2022

Every company is unique and have their own experience on their digital transformation journey....

Miss Historical Data? ML can help

Miss Historical Data? ML can help

noviembre 13, 2022

Promo campaigns can reach the maximum level of effectiveness only when you approach their planning with a deliberate strategy and, what’s important in modern trade, state-of-the-art technology....

5 Strategic FMCG Insights

5 Strategic FMCG Insights

octubre 26, 2022

The FMCG industry is going through turbulent changes, such as inflation and altered post-COVID consumer behavior....

AI-Driven Price Decisions in Inflation Time

AI-Driven Price Decisions in Inflation Time

octubre 13, 2022

The European economy has been shaken by inflation. As a result, CPG businesses...

POI 2022 EPx Panorama: SSBS PromoTool Received 4 “Best-in-Class” Distinctions!

POI 2022 EPx Panorama: SSBS PromoTool Received 4 “Best-in-Cl...

septiembre 28, 2022

The Promotion Optimization Institute released the POI 2022 Enterprise Planning Vendor Panorama, where POI focused on EPx capabilities...

IR Secures On-Trade ROI

IR Secures On-Trade ROI

septiembre 26, 2022

Up to 60% of beer in European markets is sold through the on-trade, and brewers invest millions in this channel to provide on-bar brand presence and product availability....

FMCG Digitalization: The Route to Increased Sales

FMCG Digitalization: The Route to Increased Sales

calendar October 7, 2022 language 

Today advanced technology helps to transform business processes and expand the capabilities of FMCG companies in the battle for competitive advantage....

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