The FMCG market has always been a battleground for brands to prove their mettle in product quality, marketing prowess, flawless retail execution, and efficient supply chains....
PromoTool is on a mission to become the most intuitive “few-clicks” platform for effective promo management and optimization on the market....
According to Gartner Top Trends in Data & Analytics 2022, "By 2026, enterprises that have adopted AI engineering practices to build and manage adaptive AI systems...
Every company is unique and have their own experience on their digital transformation journey....
Promo campaigns can reach the maximum level of effectiveness only when you approach their planning with a deliberate strategy and, what’s important in modern trade, state-of-the-art technology....
The FMCG industry is going through turbulent changes, such as inflation and altered post-COVID consumer behavior....
The European economy has been shaken by inflation. As a result, CPG businesses...
The Promotion Optimization Institute released the POI 2022 Enterprise Planning Vendor Panorama, where POI focused on EPx capabilities...
Up to 60% of beer in European markets is sold through the on-trade, and brewers invest millions in this channel to provide on-bar brand presence and product availability....
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