Why do 83% of leading FMCG companies still use Excel to manage their trade efficiency even after deploying TPO and AI RGM platforms? The answer is that millions of $’s invested in IT tools won’t help to achieve promo optimization without a well-established foundation and core data as the backbone. Looking for fast and automatic data processing opportunities, pay attention to the AI-Optimized Promo. More on this is below.
SoftServe Business Systems has deployed hundreds of systems for leading multinational FMCG companies and believes that a successful TPO foundation comprises:
SoftServe Business Systems PromoTool is driven by the concept of End User Centricity, which ensures quick and easy deployment and adaptation to the user. A convenient and KAM-friendly interface motivates users to transfer all promo activities from the familiar Excel to one powerful and flexible business tool. In addition, companies will store all data in one place and make it available for AI/ML analytics, predictions, and optimization.
Using this tool, you will get:
AI Enhanced Promo Optimization and RGM provides strong competitor advantage for FMCG companies, helping them to find better solutions how to invest in trade. But to make those decisions trustful and correct, businesses must create strong link between advanced cutting-edge technologies and routine business processes, performed by employees every day. SoftServe Business Systems PromoTool uses artificial intelligence, big data, and advanced analytics, but also helps to create such core link providing strong set of TPM functionality, convenient user interface and deployment expertise. It helps our customers to keep all promo functionality and all promo data in one place and create strong basis for moving from excel to AI/ML promo optimization.