Every company is unique and have their own experience on their digital transformation journey. One of our clients, Unilever Ukraine, shared their story of success, learnings, and best practice at a recent webinar.
Unilever has a very diverse business, they operate in many product categories, with multiple brands in each, hundreds of SKUs, with many promo activities running simultaneously. Building data-driven sales operations and the deployment of new technologies for such a large and diverse business presented a double challenge.
The advanced practice of digital transformation begins with a well-established foundation. This foundation requires accurate, complete, real-time data that enables all route-to-market business interactions to analyze and utilize real-time information from the outlet. Once enough good quality historical data is available then ML & AI can be used to improve system performance even further.
4 Best Practices of digital transformation from Unilever Ukraine:
Business results for Unilever:
Unilever Ukraine Case was presented by Taras Kubay Customer Development Excellence Lead at SSBS’ webinar in October 2022.