December 5, 2022
Every company is unique and have their own experience on their digital transformation journey. One of our clients, Unilever Ukraine, shared their story of success, learnings, and best practice at a recent webinar.
Unilever has a very diverse business, they operate in many product categories, with multiple brands in each, hundreds of SKUs, with many promo activities running simultaneously. Building data-driven sales operations and the deployment of new technologies for such a large and diverse business presented a double challenge.
The advanced practice of digital transformation begins with a well-established foundation. This foundation requires accurate, complete, real-time data that enables all route-to-market business interactions to analyze and utilize real-time information from the outlet. Once enough good quality historical data is available then ML & AI can be used to improve system performance even further.
4 Best Practices of digital transformation from Unilever Ukraine:
Business results for Unilever:
Unilever Ukraine Case was presented by Taras Kubay Customer Development Excellence Lead at SSBS’ webinar in October 2022.