News
From Excel to AI Optimized Promo
Why do 83% of leading FMCG companies still use Excel to manage their trade efficiency even after deploying TPO and AI RGM platforms?...
New Release: Interactive Calendar and Visualization.
PromoTool is on a mission to become the most intuitive “few-clicks” platform for effective promo management and optimization on the market....
4 Best Practices of Digital Transformation from Unilever
Every company is unique and have their own experience on their digital transformation journey...
Miss Historical Data? ML can help
Promo campaigns can reach the maximum level of effectiveness only when you approach their planning with a deliberate strategy and, what’s important in modern trade, state-of-the-art technology....
5 Strategic FMCG Insights
The FMCG industry is going through turbulent changes, such as inflation and altered post-COVID consumer behavior....
AI-Driven Price Decisions in Inflation Time
The European economy has been shaken by inflation. As a result, CPG businesses...
POI 2022 EPx Panorama: SSBS PromoTool Received 4 “Best...
The Promotion Optimization Institute released the POI 2022 Enterprise Planning Vendor Panorama, where POI focused on EPx capabilities...
IR Secures On-Trade ROI
Up to 60% of beer in European markets is sold through the on-trade, and brewers invest millions in this channel to provide on-bar brand presence and product availability....
New Smart Helper: IR, Perfect Store & Real-Time Guide
Modern field sales tools facilitate in store tasks faster and more accurately than ever before....
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