Why do 83% of leading FMCG companies still use Excel to manage their trade efficiency even after deploying TPO and AI RGM platforms?...
PromoTool is on a mission to become the most intuitive “few-clicks” platform for effective promo management and optimization on the market....
Every company is unique and have their own experience on their digital transformation journey...
Promo campaigns can reach the maximum level of effectiveness only when you approach their planning with a deliberate strategy and, what’s important in modern trade, state-of-the-art technology....
The FMCG industry is going through turbulent changes, such as inflation and altered post-COVID consumer behavior....
The European economy has been shaken by inflation. As a result, CPG businesses...
The Promotion Optimization Institute released the POI 2022 Enterprise Planning Vendor Panorama, where POI focused on EPx capabilities...
Up to 60% of beer in European markets is sold through the on-trade, and brewers invest millions in this channel to provide on-bar brand presence and product availability....
Modern field sales tools facilitate in store tasks faster and more accurately than ever before....
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