AB InBev: how data transform business

January 27, 2023

Artificial Intelligence and Machine Learning are the current buzzwords in the consumer goods industry, and for good reason. When used properly, they can lead to outstanding business results in different areas, like the leading brewery AB InBev, who achieved:

• 3% increase in sales through algorithm-recommended orders in B2B e-commerce operations,
• 2X strike rate for ML-recommended field sales operations
• millions of dollars saved through improved inventory management.

However, despite the potential benefits, many companies struggle with implementing AI and only half of AI/ML prototypes move to production. One of the main reasons is that data teams often focus too much on modeling and less on end-to-end integration and user adoption.

To address these challenges, James Gillespie, Europe Data Director of AB InBev, introduced a 5-step process that enables the creation of a scalable data solution that prioritizes a user-centric approach, delivers value for the business, and fosters continuous improvement.

During the webinar, James Gillespie provides a detailed description of each step in the process and demonstrates its practical application through three case studies, which include B2B e-commerce, retail execution, and inventory management.
The webinar recording is available on demand. Simply fill out the form to gain access and learn how to create a scalable AI solution that delivers value for your business.

Webinar agenda:

1. Ecosystem for data-driven Retail Execution. Trevor Lane, Business Development Director, SoftServe Business Systems

2. How data & analytics is transforming ABInBev and how to get started. James Gillespie, Data & Architecture Director, AB InBev