PromoTool TPx increases ROI of Promo Activities with effective planning, accurate forecasting and financial controls.
Preliminary Planning module sets strategic priorities and frameworks for detailed promo planning
Promo P&L calculation and other KPI
Promo Calendar shows promo actions by dates / clients / brands
Building of approval chain
Promo Execution – data exchange with Sales Force Automation (SFA) system
Automatic process of Baseline calculations using Holt-Winter method
Making strategic adjustments to the plan with Volume Building Blocks
Tracking forecast to actuals and comparison with original
Automatic promo budget calculations based on sales plans, promo sales forecasts and the contract terms
Plan-fact comparison by promo KPI
Analysis of promotional planning accuracy
Pre and post promo evaluation including ROI and incremental margin
Promo optimization with “best brand”, “best chain” and “best time” recomendations
Effective promo library
Now we have a single online tool for managing promotions: planning, coordinating and evaluating the effectiveness of promotions; single master data in conjunction with the sales history (Sell In, Sell Out, promo, etc.); reducing labor costs and the human factor (errors)
Director of Sales Strategy and Development, Essity