Trade Promo Optimization
PromoTool TPx increases ROI of Promo Activities with effective planning, accurate forecasting and financial controls.
ROI and financial controls
Accurate planning and forecasting
Automated workflow
TPx and RetX in one suite
Business Tasks
- Full control of promo revenue and its components: shipments, take-offs, pricing
- Elimination of routine processes and operational costs
- Setting data-driven sales goals and promotional campaigns
- Accurate and robust Sales and KPI forecasting
- Forecasting and real time monitoring of ROI, P&L, cash flow, budgets etc.
- One-way operating model in sales planning and trade promotion management
Functional Components
TPM
Forecasting
Analytics
Promotion Planning (Trade Promo Management)
Preliminary Planning module sets strategic priorities and frameworks for detailed promo planning
Promo P&L calculation and other KPI
Promo Calendar shows promo actions by dates / clients / brands
Building of approval chain
Promo Execution – data exchange with Sales Force Automation (SFA) system
Forecasting
Automatic process of Baseline calculations using Holt-Winter method
Making strategic adjustments to the plan with Volume Building Blocks
Tracking forecast to actuals and comparison with original
Automatic promo budget calculations based on sales plans, promo sales forecasts and the contract terms
Analytics
Plan-fact comparison by promo KPI
Analysis of promotional planning accuracy
Pre and post promo evaluation including ROI and incremental margin
Promo optimization with “best brand”, “best chain” and “best time” recomendations
Effective promo library
Now we have a single online tool for managing promotions: planning, coordinating and evaluating the effectiveness of promotions; single master data in conjunction with the sales history (Sell In, Sell Out, promo, etc.); reducing labor costs and the human factor (errors)
Vladimir Sirotin
Director of Sales Strategy and Development, Essity