Sales Force Automation
Sales Works SFA is a powerful tool which gives a complete picture of sales, stock and relevant retail data in one place. Advanced features like AI Shelf Recognition, Dynamic Route Optimization, In-Flight Analytics improve field team’s effectiveness and quality of execution. Excellent configuration and integration capabilities can serve the requirements of any FMCG sector.
Optimization
25% deduction in sales staff*
Effectiveness increase
200% grow in number of field force visits*
Execution improvement
94% field tasks complection
Data accuracy
98% guaranteed*
*Data provided by clients
Best in class in “Social Selling”, “Virtual Calls/Telesales”
POI 2022 Vendor Panorama for Retail Sales Execution
Business Tasks
- Consolidation of sales, stock and execution data at the level of an individual point of sale (POS)
- Accuracy and quality of shelf data guaranteed with AI Shelf Recognition
- Dynamic route planning and optimization based on POS needs, scope of work and available resources
- Trade promotion management and Promo Execution automation
- Planning of field force scope of work and control in a real time mode
Functional Components
Sales Representatives
Merchandisers
Supervisors
Analytics / Reporting
Sales Representatives
Real-time KPI Dashboard
Instant order processing with direct access to ERP system of distributor
Automated calculation of recommended order
Forecast of promo activities impact on average order
POSM management and inventory
Access to content of presentations
Merchandisers
Real-time KPI dashboard
Pre-defined visit scenario for different types of POS
Easily accessible merchandising standards and guidelines
Configurable call-cards for any type of retail data collection
Integrated AI Shelf Recognition to speed up retail data collection
Promo activation, price monitoring and control of trade marketing activities
Automated reporting after visit completion
Supervisors
Real-time KPI dashboard
Resource calculation for territory coverage and KPI
Automated route planning and optimization
Configurable scenarios of daily tasks, tagged as must or recommended for execution
Control of field force performance based on dynamic map
Setting of various business tasks on POS level with follow-up actions
Field coaching and territory audit forms
Analytics/Reporting
Plan vs Fact analytics of field structure in a real time mode
KPI monitoring of execution in outlets: Perfect Stores, OOS, share of shelves, etc.
ROI calculation of channel and team activities
Multiple data sources are properly integrated, and all data is consolidated in one place. A single source of data allows us to manage all areas of our sales department effectively: demand planning, distribution, field operation, customer service, finance, etc.
Roman Dulesov
Sales Director, LARMEA, JDE