Gamification
Increase employee productivity and engagement (KPIs) with game-design elements and game legend.
KPIs booster
+164%*
Increased engagement
+40%**
Motivation programs
Communication
Simple UX
Key Growth Indicators**
growth
the difficulty of achieving the KPI
10–12%
Easily Achievable KPIs
6–8%
KPIs of Average Difficulty
2–4%
Difficult KPIs
*Henkel Gamification Case Study. Number of visits with GPS increased with 164%.
**Average based on data provided by clients.
Best in class in “Gamification”
POI 2022 Vendor Panorama for Retail Sales Execution
Business Tasks
The game is modeled according to individual needs of business as well as to emotions and feeling of users increasing their motivation and involvement.
There are 3 legends currently available:
Superheroes, Racing, Space.
The game is modeled according to individual needs of business as well as to emotions and feeling of users increasing their motivation and involvement.
There are 3 legends currently available:
Superheroes, Racing, Space.
The game is modeled according to individual needs of business as well as to emotions and feeling of users increasing their motivation and involvement.
There are 3 legends currently available:
Superheroes, Racing, Space.
- Superheroes
- Racing
- Space
Functional Components
KPIs and Ratings
Profile, Path of Hero, Awards
Tournaments and Battles
Shop
Social Network
Administration
KPIs and Ratings
KPIs: daily, weekly, monthly, quarterly; individual and team; dependent KPIs.
Online tracking of KPIs execution.
Points, Extra-points, flexible settings.
Ratings: period, geography, role, KPIs
Profile, Path of Hero, Awards
Selection and development of hero according to his achievements and awards. Hero performance of his path. Awards: medals, signs, achievements and trophies.
Competition: Tournaments and Battles
Individual and team battles based on KPIs.
Game entities: cups, power, crystals.
Algorithm of rival selection,
Algorithm of strategy selection.
Extra awards, ratings, leagues.
Bets.
Shop
Virtual currency for achievements.
Real giveaways and certificates can be purchased for virtual money earned in the game.
Social Network
Instant messages between colleagues and groups.
Polls, likes, dislikes, comments.
Hashtags, personal tagging, search, filter, sorting.
Notifications: achievements, comments, news, new position, new rival, start of the mission, etc.
Administration
Analytics and statistics will help to manage game and keep the activity of players at high level during long period of time.
KPIs setting, awards, path of hero and other configurations are done in the administration module.
The gamification boosted overall performance of our field force. In some territories, share of visits with completed orders increased from 36% to 73%.
Nikolay Stromtsov
National Sales Manager, Henkel Consumer Adhesives
What players say about Gamification
Caaars!!!
Daily results
Prompt
problem solving
Real time data
about new outlets
Transparency
Extra
motivation
Possibility to track the
performance of colleagues
Ratings always on hand
Racing cars can be improved
with business results
Spirit of competition, race
Gentle motivation
Virtual currency and giveaways
More chances for
awards
Useful administration
I love the trophies
and awards