Technologies for business profitability growth: IR, team productivity, cost reduction

When Jul 20, 2020 | start at 10:00 UTC+00:00

Where Zoom Platform

registration is closed

July 15, 2020


Together with our partner, research company GfK Russia, we continue to update the impact of COVID-19 on consumer issues. Thanks to Svetlana Guryeva, Senior Consultant, GfK Russia for the joint webinar and presentation on consumer trends FMCG 2020.
3 KEY CONSUMER TRENDS THAT EMERGED In the period March-April 2020:

  1. Homing – an increase in domestic consumption instead of consumption outside the home, which reached a peak during the period of self-isolation, which caused an increase in FMCG sales turnover during this period (market dynamics increased by 7.3% in terms of value).
  2. The trend for healthy eating has taken a slight downturn, with the negative information on the need to “seize stress”.
  3. A trend of a declining share of promo actions for food products during self-isolation. This was especially true for discounters and E-commerce channels (40%), while the share of promo products for personal hygiene has not changed (40%), but has seen a 36% growth in household chemical goods across all channels.

You can hear a more detailed discussion of FMCG consumer trends in the recording of Svetlana’s speech (in Russian).

We use cookies to ensure your best experience. Through your continued use of this site, you accept this use. For more information, please see our Privacy Policy.