The FMCG market has always been a battleground for brands to prove their mettle in product quality, marketing prowess, flawless retail execution, and efficient supply chains. However, in today’s highly competitive environment, excelling in these areas is no longer enough. To stay ahead, FMCG companies are transforming into tech-savvy players, building their own IT solution systems to leverage the power of Big Data, AI/ML, and Advanced Analytics to become data-driven leader.
Please watch recording of the webinar – Holistic Ecosystem for FMCG Sales. Kimberly-Clark Case
PDF: Holistic Ecosystem for FMCG Sales (ENG)
Maryna Solonnikova. Senior Client’s Partner, SoftServe Business Systems
Tomasz Kozlowski. VP of Global Sales, SoftServe Business Systems
Mykola Desiatun. Senior Marketing Specialist, SoftServe Business Systems
PDF: Kimberly-Clark’s case: Flexible IT Solution for the Region (ENG)
Speaker: Indira Azhibekova, Category Development Lead for CIS and Turkey at Kimberly-Clark