The FMCG market has always been a battleground for brands to prove their mettle in product quality, marketing prowess, flawless retail execution, and efficient supply chains. However, in today’s highly competitive environment, excelling in these areas is no longer enough. To stay ahead, FMCG companies are transforming into tech-savvy players, building their own IT solution systems to leverage the power of Big Data, AI/ML, and Advanced Analytics to become data-driven leader.
Part 1. Holistic Ecosystem for FMCG Sales.