FMCG Cases

Client FrieslandCampina Russia Goals
  1. Sales data in a near real-time mode
  2. Optimization of sale structure and processes
  3. Increase of process effectiveness
  4. Control of sales structure
The solution provided by SoftServe Business Systems helps us to make timely and correct decisions, and to develop our business in the right direction.
Sergey Zhuravlev Sales Operation Project Manager
06_Apple Thunderbolt Display_and_Pixel 3a - EN (1)
Results for business
10-15% saving on the merchandising budget
15-30% saving of resources due to route optimisation
Near real-time SFA data
98% data quality in DMS
DMS Integration of distributors
SFA Mobile application for sales representatives
Holistic Sales Digitalization Platform FrieslandCampina
Supervisor Module
Supervisor Module Calendar of activities, field support
BI Tool Analytics, dashboards, insights
Gamification Motivation program for sales structure

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