ENG Business Branch Almaty (Oct 2026)
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Business Brunch for FMCG Leaders
October 22, 2026 | 10:00 AM–4:00 PM
Today, FMCG commercial functions operate under increasing pressure to improve efficiency, make faster decisions, and ensure high-quality execution.
At the exclusive SoftServe Business Systems business brunch, we will join FMCG industry leaders to discuss how modern technologies can help address these challenges, unlock new growth opportunities, and build more efficient commercial processes.
What We’ll Talk About
- A Unified Ecosystem for Managing Commercial Processes
Digital solutions for managing field teams, B2B sales, telesales, and other areas of the commercial function. - AI Sales Coach: A Personal Assistant for Field Teams
AI-powered support before, during, and after a visit: meeting preparation, personalized recommendations, voice interaction, performance review, and next-step planning. - Promo Management Without the Chaos
A modern approach to planning, approving, and analyzing promotions to improve the efficiency of commercial investments. - Image Recognition
Computer vision for monitoring product availability and execution, collecting up-to-date data from points of sale, and responding quickly to changes on the shelf. - AI in the Customer’s Ecosystem: From Individual Agents to an Intelligent Ecosystem
Practical AI use cases, integration with corporate systems, and the potential of a multi-agent approach.
Why Join
See Technologies in Action
Go beyond learning about new technologies and explore practical scenarios and approaches that can already be applied in the daily work of commercial teams.
Exchange Experience and Discuss Today’s Challenges
Ask questions, exchange perspectives with industry peers, and discuss the challenges commercial teams are facing today.
Find Ideas for Your Next Steps
Gain practical ideas for developing commercial processes and advancing digital transformation within your company.
Please note that your registration is considered confirmed only after you receive a confirmation email from a SoftServe Business Systems representative. If you have not received such an email, please check your Spam folder or contact us directly using the contact form on our website.